Privacy Policy

Use of Your Information

The personal information collected is used for the purposes for which you have provided it, and might be further used for statutory or other legitimate purposes only. As an example, if you make use of our contact form on our website, we will use the information you provided in the first place to respond to your query. We might further use that information to improve the quality of our customer service process.

Lawfulness of the processing is one of the main principles relating to the processing of your personal information – we apply the following legal processing grounds:

• Processing is necessary for the performance of a contract, or in order to take steps prior to entering into a contract
• Processing is necessary for the purposes of our legitimate interests – for example, to improve the quality of our products and Services
• Processing is necessary for compliance with a legal obligation to which we are subject, or that is otherwise lawful under the applicable data protection laws
• With your given consent

Depending on how you interact with us and the Service, we may use your personal information for the following purposes:

• Administering our relationship with you and our business, such as providing and managing your access to and use of our Services
• Improving our Services and developing new products, such as inviting you to participate in surveys or to personalise your experience with our Services
• Marketing, such as providing you with marketing or advertising communications that we think you may be interested in
• Other general business support purposes, including but not limited to procurement, financial and fiscal management, risk and compliance management, and external reporting

Keeping Your Information

Your personal information will be processed to the extent necessary for the performance of our obligations, and for the time necessary to achieve the purposes for which the information is collected, in accordance with our data retention policies and the applicable data protection laws. When we no longer need your personal information, we will take all reasonable steps to remove it from our systems and records or take steps to properly anonymise it so that you can no longer be identified from it.

Protection of Your Information

We have put in place an internal framework of policies and minimum standards across our business to keep your data safe. In addition, we limit access to personal information by our employees, business partners, service providers and third-party service providers to a "need-to-know" basis. More specifically and in accordance with the law, we take appropriate technical and organisational measures (policies and procedures, IT security and others) to ensure the confidentiality and integrity of your personal information and the way it is processed.

Electronic and Telephonic Communications

When you register your interest, complete an online query in any way on this website, or call us, we will retain this information in order to respond to your query and communicate with you. This includes the use of automated technology. You can update this information at any time or opt out of receiving any further marketing communications.

If you become a customer of PaidFunnels we will need to continue to contact you for development, progress or performance related matters. You consent to this communication as an active customer of our business.

When you visit our website or send emails to us, you are communicating with us electronically. You consent to receive communications from us electronically. We will communicate with you by email or by posting notices on our website. You agree that all agreements, notices, disclosures and other communications that we provide to you electronically satisfy any legal requirement that such communications be in writing.

When you contact us regarding our Services, your communication with us may be recorded for training and quality purposes. Your communication with us shall be admissible in judicial or administrative proceedings.

Disclosure of Your Information

We may disclose your personal information to:

• Service Providers: Third-party vendors who assist us in providing services (e.g., scheduling platforms, email marketing platforms, analytics providers)
• Professional Advisers: Lawyers, accountants, and other professional advisers
• Regulatory Authorities: Government agencies or regulators as required by law
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

Overseas Disclosure

Some of our service providers may be located overseas, including in the United States. By providing us with your personal information, you consent to the disclosure of your information to these overseas recipients. We take reasonable steps to ensure that overseas recipients handle your personal information in accordance with the Australian Privacy Principles.

Web Browser Cookies & Tracking Technologies

Our website uses "cookies" and similar tracking technologies to enhance your experience. Your web browser may place cookies on your hard drive for record-keeping purposes and to track information about your visit.

Types of cookies we use:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website
• Marketing Cookies: Used to track visitors across websites for advertising purposes
• Preference Cookies: Remember your settings and preferences

You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of the Website may not function properly.

Behavioral Analytics & Intent Tracking

We use behavioral analytics technology to understand how visitors interact with our website and marketing funnels. This helps us improve user experience and provide more relevant content and services.

Information we may collect includes:

• Page Interactions: Pages visited, time spent on pages, scroll depth, and click patterns
• Video Engagement: Video views, watch duration, and completion rates
• Session Data: Visit frequency, session duration, and navigation paths
• Device Information: Browser type, device type, and screen resolution
• Referral Data: How you arrived at our website (e.g., search engine, social media, direct)
• Campaign Attribution: UTM parameters and advertising campaign identifiers

This data is used to create behavioral profiles that help us understand user intent and optimize our services. We may categorize visitors into segments such as "Deep Researcher," "Ready Buyer," or "Information Seeker" based on their behavior patterns.

Legal Basis: We process this data based on our legitimate interest in improving our services and providing relevant content, or with your consent where required by applicable law.

Third-Party Advertising & Pixel Tracking

We may use third-party advertising platforms (such as Meta/Facebook, Google Ads) to deliver targeted advertisements. These platforms use pixel tracking and conversion APIs to:

• Measure the effectiveness of our advertising campaigns
• Create custom audiences for remarketing purposes
• Build lookalike audiences to reach similar potential customers
• Optimize ad delivery and bidding strategies

Data shared with advertising platforms may include:

• Hashed email addresses and phone numbers (for matching purposes)
• Conversion events (e.g., form submissions, purchases)
• Behavioral engagement scores
• Click identifiers (fbclid, gclid)

This data is processed in accordance with our agreements with these platforms and their respective privacy policies. You can opt out of personalized advertising through your browser settings or by visiting the advertising platform's opt-out pages.

Your Rights

Under the Privacy Act 1988 (Cth), you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Complaint: Lodge a complaint if you believe we have breached your privacy
• Opt-out: Unsubscribe from marketing communications or tracking at any time

To exercise these rights, please contact us using the details below.

Opting Out of Tracking

You can opt out of our behavioral tracking and analytics by:

• Configuring your browser to block cookies
• Using any cookie consent banner to decline non-essential cookies
• Contacting us directly to request removal from our tracking systems

Opting out may affect your experience on our website and the relevance of content you see.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected:

• Behavioral/Analytics Data: Up to 90 days
• Contact Information: While you remain a customer or prospect
• Transaction Records: 7 years for legal and tax compliance

After the retention period, data is securely deleted or anonymised in accordance with Australian Privacy Principles.

Complaints about Breach of Privacy

If you have any concerns about the way your personal information is managed and used by us, or are concerned that relevant Privacy Legislation or this Privacy Policy has been breached, please contactPaidFunnels immediately.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Governing Law

If you access the PaidFunnels website (as defined under our Terms of Use), you agree to be bound by the conditions contained in this Privacy Policy and further agree that the Courts of Victoria, Australia shall have exclusive jurisdiction in respect of any dispute arising from this Privacy Policy. This Privacy Policy is governed by the laws of Victoria, Australia.

Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us: