Launchpad/Your first direct response campaign

    Never run ads before? Start here.

    We map your market, write the first set of angles and build the funnel that gets buyers onto your calendar. You see the plan before a dollar is spent.

    0130 min
    021 operator
    037 days

    Built for customers on demand · Built for customers on demand

    From signup to activation, designed once.

    Launchpad turns the messiest part of PLG - onboarding - into a deployable funnel. Plan it with AI, build it visually, ship it instantly.

    Help me design an activation funnel for our PLG signup.

    Recommended activation path

    Based on your ICP (founders selling on calls), the highest-leverage step is shortening time-to-first-value. I'd structure activation around three milestones:

    • Connect first data source - median 4m → target 90s
    • Trigger first automated workflow - drives 3.1× D7 retention
    • Invite a teammate - single best paid-conversion signal
    Generated plan
    PLG activation funnel · 7 steps

    01What it does

    Three pillars working together.

    01

    Market map

    We write out the audience pockets inside your market and pick the ones worth going after first.

    02

    Matched messaging

    Each pocket gets its own angle, written to where those buyers actually are.

    03

    Funnel built to suit

    The offer and the buyer decide the funnel. We build it, run it and handle the follow-up.

    03Proof

    Outcomes from teams already running Launchpad.

    01
    0 min
    Free market audit to start
    02
    0 operator
    Senior operator on your account
    03
    0 days
    Typical time to first campaign live

    04What's included

    Everything in one engagement.

    01Offer teardown and positioning review
    02Audience pocket mapping
    03Ad angles written per pocket
    04Landing page and funnel build
    05Meta account and tracking setup
    06Follow-up sequences to lift show-ups
    07Weekly reporting in plain English
    08Direct line to the operator running it

    Ready when you are

    Want to see Launchpad working in your business?